Great Pictures Bring More Buyers

Great Pictures Bring More Buyers ... which could mean more offers.

As a real estate professional who cuts no corners when being trusted by a client to sell their home, there is a growing trend that has become one of my largest pet peeves: Sub-quality, non-professional photos. Of course, there are several factors that come in to play when marketing and selling a home, but first, people need to come through the front doors. How does this happen? Quality photos that online shoppers are impressed with. Why cater to online shoppers? Well, according to the National Association of Realtors, over 85% of home buyers begin their search online.

When I see a home for sale on the MLS and the listing is accompanied with photos that appear to be taken with a 2007 flip-style phone, I can’t help but wonder if the real estate agent has even showed the listing to the homeowners. Sure, quality photos cost some up-front money to be paid for by the real estate agent, but isn’t it worth it? Wouldn’t you rather work with a real estate agent who puts some skin in the game by purchasing professional marketing materials? ie: quality pictures of your home.

Here is a very simple example of what a professional photographer can do compared to an amateur taking a picture:

Amateur Picture:

Amateur Picture

Professional Picture:

Professional Picture

How many times have you seen those amateur pictures on a home that had a promising description? Did you give it as much thought as you did a home with better pictures? Of course you didn’t. Now, Imagine the professional touch on 20 or 30 pictures throughout the entire home. It really does make a difference.

Don’t be a victim of flip phone pictures. If your agent is cutting corners before the home is even on the MLS, they’re probably cutting corners when it comes to getting the home sold.

Let’s talk about my comprehensive marketing plan that will bring quality buyers through your front doors.

Bryan Adams